Module title & code

WM9K4-15 Digital Analytics & Marketing Technology 24/25

Assessment title

Group Assessment

Weighting of mark

30%

Date of presentation briefing

TBC (week 1 of module) 

Date of presentation assessment

TBC (week 3 of module) 

Practical arrangements

· Business tone required.

· Upload presentations to Moodle the day before the live presentation assessment.

· Live presentations may be recorded for moderation purposes.

Expectations

It is a formal presentation to two staff members. 

Marks return date

17/06/2025

Mechanism for providing feedback

Verbal feedback will be given in the classroom immediately after each group’s presentation. Additional written feedback will be given along with mark in Tabula. 

Resit policy

If you fail this module and/or component, the University allows students to remedy failure (within certain limits). Decisions to authorise resits are made by Exam Boards. These will be issued at specific times of the year, depending on your programme of study. More information can be found from your programme office if you are concerned.

If this is already a resit attempt, this means you will not be eligible for an additional attempt. The University allows as standard a maximum of two attempts on any assessment (i.e. only one resit). Students can only have a third attempt under exceptional circumstances via a Mitigating Circumstances Panel decision.

Presentation brief

Your group is tasked with delivering a comprehensive and professional presentation that showcases your analysis and recommendations developed for case study company. In this task, your groups will be given scenario information and data related to this case study company. This presentation should demonstrate your team's ability to interpret complex digital business requirements, derive meaningful insights through data analysis, and justify the use of marketing technology in the business context.

Throughout the presentation, use clear, concise language and effectively communicate insights and make recommendations to a business audience. Aim to deliver a professional, insightful, and actionable presentation that demonstrates your team's thorough analysis, technical proficiency, and problem-solving skills in completing a digital analytics project under digital marketing context.

Additional documents will be provided during the module 

Time limit

20 Minutes including questions and feedback from tutors and peers. 

While not every student is required to speak during the presentation to the client and tutors, all group members must be present and have made substantial contributions to the project. Ensure that all team members contribute to the presentation to demonstrate collaborative work 

Attendance at the presentation is mandatory for every member of the group. Any student who fails to attend their group's live presentation, arrives after it has commenced, or does not meaningfully contribute to the group's overall presentation effort will receive a mark of zero (0) for this assessment. 

Module learning outcomes (numbered)

L1. Demonstrate a comprehensive understanding of the uses of digital data and marketing technologies in modern business

L2. Critically analyse the systematic and operational risk associated with a business’ information architecture, and develop appropriate mitigation and management strategies

L3. Critically evaluate a range of real-world marketing technology solutions, and determine their applicability and suitability to a range of different use cases

L4. Interpret complex business requirements and develop appropriate, higher-level solutions and designs

L5. Collaboratively and critically analyse business issues and propose and evaluate practical solutions with digital analytics skill and marketing technology

Learning outcomes assessed in this assessment (numbered)

L1, L5

Marking guidelines

See below

Peer adjustment process

This work is subject to peer adjustment, which is a mechanism for ensuring every student is allocated a unique mark in respect of their contribution to the outcome of the assessment. This means that you and your group members will be asked to rate each other’s individual contribution to the final submission, after the assessment has been completed.

The peer adjustment will be submitted via Moodle.

Following submission of your peer adjustment ratings, a standard formula is applied to calculate the final assessment mark. The adjustment will contribute a maximum of 20% towards that assessment component mark, and the adjustment cannot result in a fail mark. If a student does not engage at all within a group such that they contribute nothing towards a group assessment, this can lead to a mark of zero for this group assessment.

Students who fail to submit their peer assessment ‘scores’ by the deadline will have their marks deducted by 20% as a consequence

Academic guidance

You will have the opportunity to discuss aspects of your presentation, both in terms of content and style. in a seminar session before the presentation sessions. Comprehensive resources and guidance materials for this assignment are available on the module's Moodle site.

Where to get help:

1. Talk to your module tutor if you don’t understand the question or are unsure as to exactly what is required.

2. There are also numerous online courses provided by the University library to help in academic referencing, writing, avoiding plagiarism and a number of other useful resources. https://warwick.ac.uk/services/library/students/your-library-online/

3. If you have a problem with your wellbeing, it is important that you contact your personal tutor or wellbeing support services https://warwick.ac.uk/services/wss

Criteria

80+

(Outstanding)

70-79

(Distinction)

60-69

(Merit)

50-59

(Pass)

40-49

(Marginal Fail)

<40

(Fail)

Analysis

(35%)

Excellent analysis with insightful conclusions. A thorough understanding of issues. Excellent use of visualisation and communication skills.

Very good analysis. A clear understanding of most issues. Good insightful points. Very good use of visualisation and communication.

Good analysis with sound understanding of key issues. Good use of visualisation and communication.

Adequate analysis. A basic understanding of main issues. Some use of visualisation and some efficient communication.

Limited analysis. superficial understanding of issues. Limited use of visualisation and not very efficient communication.

Poor analysis. misunderstanding of key issues. Very basic use of visualisation skills and inefficient communication.

Insights and recommendations

(50%)

The analyses are very well interpreted. Actionable insights are provided. Excellent, well-thought-out recommendations. Clearly justified and applied. Excellent understanding of marketing technology.

Good insights derived from data analysis. Very good recommendations. Mostly well-justified. Recommendations actionable by case study company. Very good understanding of marketing technology.

Digital analysis is interpreted with some good insights. Good recommendations. Adequately justified. Some recommendations actionable by case study company. Good understanding of marketing technology.

Some attempts of providing insights, but lack of application to the case study company. Basic recommendations. Some justification. Some recommendations unrealistic for the company. Some understanding of marketing technology.

Limited discussion of insights. Little or no application to the case study company. Weak recommendations which are poorly justified. Recommendations unrealistic for the company. Limited understanding of marketing technology.

Poor interpretation of analysis results. No application to the case study company. Very poor recommendations with little justification. Recommendations unrealistic for the company. Poor understanding of marketing technology.

Presentation skills

(15%)

Outstanding delivery. Engaging and professional. Excellent use of visual aids.

Very good delivery. professional. Good use of visual aids.

Good delivery. mostly professional. Adequate use of visual aids.

Adequate delivery. Somewhat professional. Basic use of visual aids.

Poor delivery. Unprofessional at times. Inadequate use of visual aids.

Very poor delivery. Unprofessional. Misuse of visual aids.