2024/25 ASSIGNMENT REMIT – DOCUMENT UPLOAD
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Programme Title
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BA/FdA Business Enterprise (core)
BA/FdA Business Management (option)
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Module Title
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Social Enterprise
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Module Code
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2105
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ASSIGNMENT TITLE
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Business and Marketing Strategies for Third Sector Enterprises
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Level
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5
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Weighting
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100%
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W/C Hand Out Date
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24/02/2025
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Due Date
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By 17:00 on 20/05/2025
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Cut-off Date for Late Submissions (10 working days after the due date)
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By 17:00 on 04/06/2025
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Feedback Post Date
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18/06/2025
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ASSIGNMENT FORMAT
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FILE UPLOAD (DOCUMENT)
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Essay/Report Format
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Other (please state in "Assignment Task" below)
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Assignment Word Count
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2500
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Submission Format
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e-Submission
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Individual
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Permitted use of Artificial Intelligence within this assessment
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Delete as required:
For this assignment, Artificial Intelligence can ONLY be used as stated within Using AI Ethically within Assignments document. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6.
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ASSIGNMENT TASK:
● You are required to select ONE* enterprise operating in the Third Sector and create a 2500-word individual portfolio. Your portfolio will:
o Address the role, objectives, and stakeholders of this enterprise
o Develop viable business and marketing strategies aimed at raising awareness, acceptability, membership and fundraising of this enterprise and the wider Third Sector.
*Chosen Social Enteprise must be based in the UK and have a reported annual income <£5,000,000.
A template will be provided.
MARKING CRITERIA:
● Below are the marking criteria that align with both the task(s) set and the quality of your document. Clear weightings/marks will be noted for each criterion.
● The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.
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Criteria
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Marks available
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% Weighting
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Section 1
a) Introduction to the Third Sector in the UK.
b) Background of your ONE chosen enterprise to include: an examination of the role, objectives, and the stakeholders (a min of three stakeholders)
c) Identification and discussion of the key challenges of awareness, acceptability, membership and fundraising as applied to your chosen enterprise.
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30
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30%
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Section 2
Propose and justify two business strategies to be used by your chosen enterprise to address the challenges identified in section 1c.
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20
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20%
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Section 3
Propose and justify two marketing strategies to be used by your chosen enterprise to address the challenges identified in section 1c.
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20
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20%
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Section 4
Summary of how each the strategies proposed would impact:
a) The Organisation
b) Stakeholders
c) The wider Third Sector
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20
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20%
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Academic writing skills, structure and referencing
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10
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10%
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Total Assignment Marks
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100
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100%
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TASK AND DOCUMENT FORMAT GUIDANCE:
Please note: A template will be provided for you to support your complete of this assignment.
Please read the following task guidance carefully.
The following sections must be incorporated in the portfolio:
Section 1
a) Introduction to the Third Sector in the UK. Please note, chosen Social Enteprise must be based in the UK and have a reported annual income <£5,000,000.
b) Background of your ONE chosen enterprise including an examination of its role, objectives and stakeholders (a min of three stakeholders)
c) Identification and discussion of the key challenges of awareness, acceptability, membership and fundraising as applied to your chosen enterprise
Section 2
Ø Propose and justify two business strategies to be used by your chosen enterprise to address the challenges outlined in (1c)
Section 3
Ø Propose and justify two marketing strategies to be used by your chosen enterprise to address the challenges discussed in (1c)
Section 4
Ø A summary of how each of the strategies proposed would impact the organisation, the wider Third Sector and stakeholders.
● Focus on attention to detail, quality of work and overall academic standards.
● Ensure proper citation and referencing following the UCB referencing standards. You are expected to you use references to support all areas of your work.
● For additional guidance on this assignment, please access the assignment vodcast available on Canvas.
E-SUBMISSION GUIDANCE:
● This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on [email protected] if you need any further support.
LEARNING OUTCOMES:
● Evaluate the role, objectives and stakeholders of enterprises operating in the Third Sector.
● Critically evaluate viable business and marketing strategies aimed at the principal goals of Third Sector marketing: awareness, acceptability, membership, and fundraising
ACADEMIC SKILLS OUTCOMES:
● The Academic Skills Outcomes to be developed by completing this assignment can be found here.
● For Apprenticeship programmes, identify the applicable Knowledge, Skills and Behaviours the assignment seeks to test.