2024/25 ASSIGNMENT REMIT - DOCUMENT UPLOAD
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Programme Title
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BA (Hons) Business Enterprise/FdA Business Enterprise
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Module Title
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Intellectual Property, Law and Business Practices
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Module Code
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2145
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ASSIGNMENT TITLE
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Coursework 2
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Level
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5
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Weighting
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50%
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W/C Hand Out Date
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21/02/2025
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Due Date
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By 17:00 on 22/05/2025
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Cut-off Date for
Late Submissions
(10 working days after the due date)
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By 17:00 on 09/06/2025
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Feedback Post Date
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23/06/2025
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ASSIGNMENT FORMAT
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FILE UPLOAD (DOCUMENT)
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Essay/Report Format
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Other (please state in "Assignment Task" below)
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Assignment Word Count
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1500 words
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Submission Format
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e-Submission
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Individual
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Permitted use of Artificial
Intelligence within this assessment
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For this assignment, Artificial Intelligence can ONLY be used as stated within Using AI Ethically within Assignments document.
https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6 .
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ASSIGNMENT TASK:
This report is based on the case study of Supportify, a mental health support platform. You are to explore consumer law in relation to the trading of goods and services, focusing on considerations such as product liability, product safety, and the Consumer Rights Act, with recommendations for Supportify in this area. In addition, evaluate intellectual property protection and provide recommendations on any IP considerations the company should take into account. Finally, assess the regulatory requirements for e-commerce transactions, including aspects like electronic contracts, secure payments, data protection, and more, offering guidance on how these factors may impact the business.
Here is the case study business as below:
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Case Study: "Supportify" - A Mental Health Support Platform
Business Name:
Supportify
Business Slogan:
Support is just one call away — We got you.
Business Concept:
Supportify is a platform. designed to connect individuals with mental health professionals for quick consultations via an app. Similar to Uber, it operates on an on-demand, gig-based
model, aiming to provide immediate access to mental health support.
About the entrepreneurs:
• A team of three friends, Jake, Josh, and Anna, has come together to establish the company,
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Jake
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Josh
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Anna
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Jake, aged 19, is the only person to have contributed
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Josh, 27, has developed an app designed to connect
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Anna, 23, is currently
unemployed but has known
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money into the business of £12,000 of his own savings to help establish the company. Jake has saved this money
for one year having worked in DPD as a factory worker.
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mental health specialists
with the public through an
Uber-like platform. Using his advanced coding skills, he
has created a working
prototype that he believes is ready for market. Currently
employed as a computer
coder in the civil service with a salary of £38,500, Josh has built the app alongside his
full-time job. However, due to significant financial
commitments, including a large mortgage and other
expenses, he finds it difficult to save money and feels
unable to commit to the business full-time at this stage.
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Jake and Josh for some time. She is willing to dedicate her time and effort to running the business during daytime
operating hours, as both Jake and Josh have decided to
keep their jobs due to the
lack of sufficient funds in the business to support them
full-time.
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Launch Plans:
• The three entrepreneurs plan to launch the app in London and Birmingham on 7 June
2025, with ambitions for steady expansion into international markets within the first few months of its launch.
• Their current plan is to invest £8,000 in promotion within the first year, believing this will help generate a predicted turnover of £120,000.
• The remaining £4000 will be kept as contingency.
The problem:
The main problem the three entrepreneurs are currently facing is a lack of knowledge in
business and business law. As a result, they have approached you for assistance. They are
open to offering you a stake in the company for your expertise and advice, or alternatively, a fixed fee for your services. They believe your input will be valuable to the business in the years ahead.
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MARKING CRITERIA:
• Introduction to the report and the business (10 marks)
• Evaluate and provide recommendations on consumer law considerations for the trading of goods and services for the case study business (30 marks)
• Evaluate and provide recommendations on intellectual property protection and select regulatory requirements for e-commerce transactions providing relevant recommendations for the case study business in this area. (50 marks)
• Adhere to the report structure and include and apply appropriate references throughout your work, the expectation is 10-20 references. (10 marks)
TASK AND DOCUMENT FORMAT GUIDANCE:
1. Introduction to the Chosen Business and Purpose of the Report
Provide a brief introduction to Supportify, explaining its business model and objectives. Outline the purpose of the report—examining the legal aspects of trading services, consumer rights, and intellectual property regulations relevant to Supportify. Mention why legal knowledge is essential for the business, given the entrepreneurs ' lack of expertise in business law.
2. Application of Consumer Law to Supportify
Discuss UK Consumer Law and how it applies to service-based digital platforms like Supportify.
Key areas to cover:
• Consumer Rights Act 2015 – How it protects users of Supportify’s services.
• Digital Services Regulations – Compliance in handling customer complaints, refunds, and service quality.
• Data Protection (GDPR) – How user data should be stored and protected.
Explain the importance of terms and conditions, service disclaimers, and a refund policy for a mental health platform.
3. Intellectual Property (IP) and Relevant Regulations for Supportify
Identify key Intellectual Property (IP) rights related to Supportify:
• Trademark Protection – Securing the business name, slogan, and logo.
• Copyright – Protecting the app’s design, content, and any unique software elements.
• Patent Considerations – Whether Supportify’s business model or any unique technology can be patented.
Discuss the importance of licensing agreements with mental health professionals using the platform. Consider relevant laws such as the Copyright, Designs and Patents Act 1988.
4. Report Structure and References
The report should follow a clear business report format, and may include:
• Title Page - Report title, student details, and date.
• Executive Summary - A brief overview of key findings.
• Introduction - Background of Supportify and report purpose.
• Main Body - Application of Consumer Law and IP regulations.
• Conclusion & Recommendations - Summary of findings and suggested legal actions.
• References - Properly cited sources using Harvard Referencing.
E-SUBMISSION GUIDANCE:
● This assignment will require you to submit your work by uploading a document in Word or PDF format to Canvas. Please follow this online guide on document submissions and contact the DICE team on
dice@ucb.ac.uk if you need any further support.
LEARNING OUTCOMES:
3. Explore consumer law for the trading of goods and services.
4. Evaluate intellectual property protection and select regulatory requirements for e-commerce transactions.
ACADEMIC SKILLS OUTCOMES:
● The Academic Skills Outcomes to be developed by completing this assignment can be found here.
● For Apprenticeship programmes, identify the applicable Knowledge, Skills and Behaviours the assignment seeks to test.
SKILLS OUTCOMES:
● The skills outcomes to be developed by completing this assignment can be found here.