|
ASSESSMENT BRIEF
|
|
Subject Code and Title
|
GPF104: Game Production Foundations
|
|
Assessment
|
Assessment 4 - Press Kit
|
|
Individual/Group
|
Individual / Group
|
|
Length
|
Press Kit
|
|
Learning Outcomes
|
e) Release and distribute a finished game across websites, development communities and social networks.
|
|
Submission
|
12-week Duration: Due by 11:55pm AEST/AEDT, Wednesday of Week 12
6-Week Duration: Due by 11:55pm AEST/AEDT, Wednesday of week 6
|
|
Weighting
|
20%
|
|
Total Marks
|
100 marks
|
Context:
As your project nears completion, you are required to create a marketing package and use this material to publish your game online.
Instructions:
Press Kit:
You are required to produce an online press kit which could be used to promote and market your game. This kit/page needs to include:
• A short description of your game
• Outline of key features
• Release date, platform, price
• Screenshots and gameplay video
• Additional artwork, logos, banners
• Links to where your game can be accessed online
• Contact information
• Personal/company bio
The press kit should be formatted as either a single page website (i.e itch.io) or pdf document.
Distribution:
Your game must be made available to either play online or download. Preferably on your press kit page.
You are also required to market and link-back to your completed game across multiple online outlets.
• Create at least 1 Social Media account or page devoted to promoting your game and engaging with its potential audience.
These extra marketing streams should link back to your primary distribution source.
The quality, context and appropriateness of the provided media materials are very important for a successful press kit. The information you present, the quality of your writing, the presentation of your document and distributed work will be evaluated as per assessment criteria.
Submission Guidelines
Press kits must be submitted as –
• single .pdf file with ny additional material (images, videos) must be included in a zip file and should be clearly labelled.
OR
• links to the game’s distribution platforms and social network pages.