PS5009MKT Digital Business
Tutorial Session: Your Assignments
Module Overview
1. Aims to develop your understanding of contemporary business practice in digital environment
2. Builds on existing theories and concepts that encourage you to critically assess market opportunities and develop business ideas exclusive to online platforms
3. Offers a critical understanding of opportunities and challenges posed by transforming digital landscape and consumer culture
4. Explores international aspects of digital business practice in addition to ethical compliance concerning data protection, digital security and customer information handling
5. Develops your capability to design a new digital business in responding to the demand of a business opportunity
Coursework 1 Details
This is an Individual assignment
Submission date: 12 Sep 2025, Friday, 2359h
• Design a marketing poster to announce and promote the launch of a new digital business service (choose an existing small enterprise, i.e. SME)
• Adopt the appropriate format and resolution for the relevant digital platform.
• Build one to appeal to the target audience and have the relevant Call-to-Action elements to ensure successful conversions
• Include annotations and quick explanatory notes to the key poster elements
• Your digital poster should be informed by relevant and credible research, including academic journals, industry reports, and current marketing trends. At least 5 references
• While you are not required to include citations on the poster itself, you must submit a short rationale (100–150 words) explaining your design choices
• Where to submit: Upload to Blackboard Turnitin
• What to submit:
• One Digital Poster: you may use MS Powerpoint or Canva
• 100 to 150-word writeup of your rationale: use another slide to prepare this
• Your poster submission should have the following:
1. Cover page with your full name, Student ID number
1. PS5009MKT Digital Business
2. Coursework 1: Digital Poster
3. Student Name: Wong Lai Yim Stephen
4. Student ID: T10203040G
2. The Digital Poster you designed
3. 100 to 150-word write up (12pt font, Arial)
4. References with citations (at least 5)
• See separate set of slides in pdf for an example of what you are required to submit:
• Filename: “FT Digital Business-Digital Poster-Submission Format”
Coursework 2: Group Presentation
• In this coursework, you aim to set up a new business
• Market Research
• Analyse the latest market opportunities, in-demand services, untapped gaps, etc
• Analyse the digital consumer’s buying habits and engagement behaviour
• Analyse the latest technology trends with regards to new digital businesses
• Synthesize the key findings together to create a new digital business opportunity
• New Digital Business Pitch
• Your team will pitch for a new digital business opportunity
• The pitch must clearly explain how it specifically addresses the key findings in the market research
• Your team must also showcase how the new digital business could possibly work (both operationally and from the customer’s perspective)
Your Actions:
• Form. your group ASAP: 5 - 8 persons, and enter their full names in the Excel file in Blackboard
• Indicate the person who will lead the group with “leader”
• Suggestion: have a mix of people from different backgrounds such as countries, work experience, and more
• Maximum number of slides: 15 (excludes the cover page, content page and list of references)
• Think about this: Who is your audience you are presenting to?
• Presentation must be well researched, properly structured, succinct, informative, supported with images and research data/evidence
• The research for this paper should be based upon a balanced mixture of academic research journals, industry reports, sustainability trends, statistical data and current affairs where appropriate (at least 10 references)